This is the largest roster of licensed products for a brand in both Gearbox’s and 2K’s history, We’re always looking to continue to build upon the Borderlands franchise, this list of great partners is just the beginning of what’s to come.
Sean Haran, Vice President of Business Development for Gearbox Software
For all of us at Gearbox, this year is all about Borderlands, Our game development team crafts every aspect of the game with love and attention – from the distinctive hand-inked art to the stories of our characters. We are very excited to have found partners who are dedicated to creating products with just as much passion, creativity, and attention to detail.
Erica Hollinshead Stead, Director of Licensing for Gearbox Software
Partners
- Toys & Collectibles: Chronicle Collectibles, CMD/FigPin, The Coop, Funko, Gaya-Entertainment, Mattel/Mega, McFarlane Toys, Minted Labs, PhatMojo, Rubber Road/Numskull, Well Played Toys, Weta Workshop
- Apparel and Accessories: Bioworld, Changes, Concept One, Level Up Wear, Volante Design
- Home Goods: Just Funky, GB eye
- Videogame Accessories: Exquisite Gaming Products, KontrolFreek, Performance Designed Products
- Publishing: Insight Editions
- Seasonal: Spirit Halloween
- E-Commerce: Entertainment Retail Enterprises (gearboxloot.com), Fifth Sun/Design by Humans
You can get a bunch of these items on Amazon.
My Thoughts
From the looks of these partners, there seems to be a wide range of Borderlands 3 merch we can expect. With that, I don’t just mean the different variety of products but also the price range. In the Toy section, I see partners that often create items that list for $15.- but there are also partners that aim for the $50.- price range. If you look at Chronicle Collectibles you can expect $300.- high-end collectibles. The same goes for the Apparel section, You have your Bioworld that creates awesome affordable gamer t-shirts and hoodies. But then you also have Volante Design who have these high-end designer clothes.
Personally, I’m also looking forward to the publishing partner. When I took a look at Insight Editions’ portfolio I was amazed by the artbooks that they have done. The Art team over at Gearbox always creates such awesome pieces, I don’t mind snatching one of those books. It wouldn’t surprise me if there is also going to be a Borderlands artbook or strategy book down the line.
