Recently there has been some speculation going on about the name of the next Borderlands game. During an inside Gearbox PAX Panel we learned that Gearbox Software is working on the next Borderlands. However Randy Pitchford (President of Gearbox Software) stated that they are not sure if it would be called Borderlands 3.
Borderlands 4 the search for 3 – Mikey Nuemann
It’s been known for a while that Gearbox owns the trademark for “BorderWorlds”. Back in 2007 when they registered that trademark there was already speculation that the next installment in the franchise would be called Borderworlds instead of Borderlands. With that speculation people also assumed that we would leave Pandora and visit new planets.
Flash forward to today and we have the Borderlands 3 Easter eggs in Battleborn telling us to go to Promethea. Add a lot of Hype , E3 speculation , and a release window that’s around the corner to that. Well then you get a lot of people dissecting every tweet by Randy Pitchford. In one of them he mentioned that “Borderlands 3” won’t be at E3. But because Randy is using the quotation marks people interpret this as that the game has a different name.
4/ For example, I could write it out now precisely and specifically that “Borderlands 3” will not be at E3 and many of you will choose not to believe it. Many of you will find a way to interpret the intent to suit what you want to believe regardless of what is true.
— Randy Pitchford (@DuvalMagic) May 15, 2018
Hyder Hype found out that the Borderworld trademark has recently been updated. Although his video is speculative I have seen considerable number of people believing it will be called Borderworlds. As far as I can see , Gearbox only updated the trademark in order to keep it because that is something you have to do every 10 years.
On the other side you can find this app in the Google play store by Gearbox Software called Borderworlds, it’s an old collaborative fanfict app. Some people are speculating that it’s new and a place holder app in order to keep the trademark. However Psychichazard remembers using it a few years ago and you can see it even has a review going back to August 13, 2011. But around the same time that Gearbox renewed the Borderworlds trademark it also updated the app. I also never heard about the old app and I can see why it didn’t get a lot of traction. Gearbox has been testing companion apps in the past with the “loot the world” app that generated in-game loot by scanning barcodes of random products.
Let me know what you think of this theory about Borderlands 3 being called Borderworlds ?
Personally I don’t think it’s a smart move changing the name of your franchise. Because you spend so much time building up the name and reputation of the franchise to throw it out the door ? Of course not, you want to keep building upon that. A while back Activision did a survey for the next Call of Duty: Modern Warfare. They wanted to see if they could strip off the Call of Duty brand and continue the series under the name Modern Warfare. Yes we gamers knew what’s going on, but the mass audience thought it was a new game they never heard of. Therefore Activision kept the game under the Call of Duty brand. You also see that spinn-offs under perform compared to a next chapter in the series. We know this with Borderlands the Pre-Sequel performing less than Borderlands 2. But there are a lot more games like a Gear of War Judgement for example that performed less than a next installment in the franchise. Therefore it’s better to add a number to your game than adding a subtitle.
Also if you are calling your game Borderworlds you also want that domain name and the social media accounts. Borderworlds (1996) and BorderworldsTheGame (2014) are both taken for a long while by other corporations.
If you have any other specific questions then check out the Borderlands 3 FAQ for a quick overview on the most frequent asked Borderlands 3 questions.